Technology

Nike Air Mags 2015 Release

In 1989, Nike designed a shoe to create the futuristic image for the “Back to the Future II”  film.  Tinker Hatfield, a Nike shoe designer, was the one who created the original shoe for the movie.

Since then, Hatfield has been working on making this shoe a reality.  The 1989 film takes place in 2015 which is why Hatfield feels that the shoes should be released.

Now that it is 2015, Hatfield plans to have the shoe created exactly how it was shown in the movie.  This includes the exact same lights in each area.  He also plans on the shoe to be self-lacing.

The Nike Air Mags were released in 2011 for the first time.  The shoes looked like the pair from the movie; however, they didn’t have all of the features.  1,500 pairs of the shoe were sold on eBay for about $7,000 each.

According to New York Daily News, the money went to the Michael J. Fox Foundation.  This foundation collects money that helps research to fight Parkinson’s disease.

Michael J. Fox was the star of the film.  He was also the first person to put on a pair of Nike Air Mags.

According to the official website of his foundation, he was diagnosed with Parkinson’s in 1991.  However, he did not give the news about it to the public until 1998.

Because the shoe had such a high demand, they sold out right away.  The release of the shoe raised over $6,000,000 for his foundation.

In 2013, the Air Mags were sold on eBay again.  However, there was something different about this version.  It turned out that the shoes were fake, yet people were still buying them.

People buying fake shoes has become very popular.  According to Nike Talk, “replica dealers care much more about the customers than the authentic dealers.”  Nike Talk described the replica dealers as “catering to the customers.”

The issues with the Nike Air Mags  were the wrong colored lights and no Nike sign.  According to a KpopStarz article, they were sold on eBay for $99.  By the time the bidding was over, the shoes were sold for triple the original price.

At the beginning of 2015, Tinker Hatfield was quick to speak about the topic.  He promoted the shoe at the Agenda Emero event in California.  He discussed that his team is very confident that the self-lacing shoe will be ready to release in 2015.

So far, Hatfield has released a few images of how the technology in the shoe is being put in.  It is now May and there is still no information on when it will be released or how much it will cost.

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