In today’s world of sports, advances are being made to improve athletes not only at the pro level, but at the casual and recreational level as well. Manufacturers are starting to realize that technology implemented in their sports equipment is more appealing to the average players who are looking to improve their game while having fun. It is no surprise, though, due to the fact that technology is such a prominent fixture in modern society.
With a new wave of smartphones becoming more popular, these technologies are able to connect wirelessly and transmit data about a player’s game to his smartphone directly. According to CNN, “The technology that makes it possible is a combination of small, increasingly affordable sensors such as accelerometers and gyroscopes. Smartphones are packed with them, and they’ve helped create the booming fitness tracker industry.” Companies and apps like Strava, Fitbit, Babolat, 94Fifty, and Velocity by Altha are all beginning to implement these instruments in their equipment.
For instance, Babolat released its first connected racquet in 2013 for $399 called the Play Pure Drive. This racquet comes with a sensor in the handle which tracks all aspects of the user’s matches. The racquet is also able to detect exactly where a ball hits the strings and how much spin the player gives it and how hard it is hit.
Another company that has been paving the way with technology in fitness is Fitbit. Fitbit has created wristbands almost like watches that track a person’s daily activity. The Fitbit Charge, their newest and most available product starting at $129.95, tracks everything from steps, distance, calories burned to floors climbed, and active minutes.
94Fifty is also another company using tech in their equipment for basketball. According to CNN, “The 94Fifty basketball looks and feels like a standard-issue ball. Inside, sensors measure the arc of each shot, backspin, and the speed and intensity of a player’s dribble,” thus giving casual players data on where they can improve.”
The smartphone application Velocity by Athla, according to CNN, is “an app that can turn an iPhone into a speed radar detector. The $7 app calculates the speed of a ball flying through the air using just the camera. Currently, it’s designed to work for baseball, tennis, soccer and cricket.”
The whole purpose of these upgrades through technology in the world of sports is to convert the data collected and turn it into easy and understandable material. The product is supposed to entertain people and help them improve in the sport of their choice. People are looking to get ahead in this competitive world and are looking for more ways to better themselves each and every day.