Business & Finance

What’s New in the World of Apple

On September 10, 2014, Apple continued to wow the public.  On this date, Apple gave its annual Keynote about new and upcoming products. Some of the new releases include the much anticipated iPhone 6 and the long rumored Apple Watch.

Apple started out its presentation with a speech by the new CEO Tim Cook, and they followed this by a breathtaking performance by the famous U2 band. U2 released their new album, Songs of Innocence, on the stage at  Apple’s event.  As an act of customer appreciation, Apple subsequently gave the  album to every iPhone and Mac user for free around the world.

When the image of the new iPhone 6 encompassed the 32 foot screen in Sacramento, California, Tim Cook found himself surrounded by ecstatic fans.  The new iPhone now comes in both 5.5 and 4.7 inch models. The larger of the two models is called the Iphone 6 plus. Although both of the models are larger than the previous Iphone 5, they both are significantly thinner and lighter.   According to Apple, the cameras will be significantly sharper, and the processor,  the A8 chip, will be up to 50 percent faster. The Iphone 6 is now for sale at stores all around the world.

Apple Pay was one of the focus points in Tim Cook’s presentation. Apple Pay will allow iPhone users to pay for objects by simply scanning their finger and scanning their phone. Tim Cook stated that this change in the way people pay will be safer and significantly more convenient. For Example, iPhone users’ credit card numbers will not be shared with merchants. This will keep the identity and privacy of individuals much more secure. A large group of the world’s largest corporations including McDonalds, Wal-Mart, Starbucks, and Apple itself will accept Apple pay initially.

Just when the world thought Apple had announced everything they were going too, Tim Cook took the stage again wearing the long rumored Apple Watch.  According to Apple, the Apple Watch will come in three versions:  Apple Watch, Apple Watch Sport, and Apple Watch Edition. The most expensive watch being the Watch Edition will  start at $599, and it is molded from 18 carat gold.  All of the watches will have the capability to measure people’s heart rate, blood pressure, and calories burned throughout the day as well as answer text messages and phone calls.

As a result of Apple’s new releases, Apple stock has been following an upward trend. On the day of the release, the stock skyrocketed  4 percent. Apple has been listed as a hot stock by banks all around the United States such as Bank of America and Merrill Lynch.



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